1. Start with a purpose
Before you get too excited about founding your own brand, you should first focus on a fundamental truth. If anyone in 2019 can find a business, then that’s going to mean a lot of potential competition for yours. So you’re going to have to find a point of difference to help you stand out above all the rest.
Before you start focusing on the nitty-gritty details, then, you need to nail the big picture. Ask yourself three questions. Why do you want your own business? What makes you unique? And what is your true passion? Once you have honestly answered those questions, you should have a good idea about what your brand’s purpose or mission is, and what makes it different and likely to succeed.
How to know if you’ve truly nailed it? Try the elevator pitch; explaining your brand to someone in 20-30 seconds flat. If you can’t, it’s a sign that your vision is not yet focused enough. Don’t move to the next stage until you get it right.